Testimonials

Our customers are more organized and making better investing decisions with Seraf

Seraf is our go-to platform for managing both our Angel group, Rockies Venture Club, and our venture fund, Rockies Venture Fund. It has become a vital component of our portfolio management process. Before Seraf, we were using nearly a dozen different tools and platforms to manage our deal flow and investments; with Seraf, we're able to house a lot of those solutions in one place, making the process much more streamlined. I'd highly recommend Seraf for any fund managers or Angels looking for a comprehensive platform to manage their portfolio.

Dave Harris, Managing Partner of Rockies Venture Fund | Colorado

We run a fast growing and increasingly complex Angel Syndicate in Edinburgh Scotland and had been looking for software that would allow us to better manage the portfolio and investor information. Seraf has been a godsend and is ideally suited to our needs.

Its strong UI, organisational tools and dashboard functionality are excellent and the feedback from members has been very positive. The support team has been a huge plus and they are very hands on through the implementation. I have happily recommended Seraf to other groups in the UK.

Fraser Lusty, Investment Director of Equity Gap | Edinburgh, Scotland

The answers to “how is my investment in X company performing?” and “how is my personal portfolio of investments performing?” become increasingly challenging to provide as companies take on multiple rounds of financing and get farther away from the angel layer. Tracking individual investments as well as a portfolio of investments becomes a time-consuming burden. At the NO/LA Angel Network, we’ve found that Seraf provides an outstanding solution to this. Its tool for centralizing deal info - from documents to terms of successive financing rounds and their influence on IRR to extraordinary charts and graphics - enable an investor to quickly and easily see the performance of their investments in real time.  

Mike Eckert, Chairman of NO/LA Angel Network | Louisiana

Seraf has been a great tool for IrishAngels members to monitor their individual investment portfolio. It provides an easy user interface for our members. Additionally, it allows IrishAngels staff to monitor our portfolio performance and trends.

Kaitlyn Doyle, Director of IrishAngels | Illinois

We hired Seraf representatives to help us set up our Seraf account and upload five years of history and documents for 20 portfolio companies. We were very pleased with the helpful service we received and their prompt responses to our questions. We have received compliments from our members on the end results. Seraf has really helped us to provide transparency and professionalism in our reporting.

Deanna Cannon, Executive Director of Northern Michigan Angels | Michigan

For angel groups, this platform rocks!  All your investments in one place with documents, valuations, financing rounds, portfolio analysis and investor reports.  Huge value added for your members and excellent client support as well!

John McEvoy, Managing Partner of Tribeca Angels | New York

I'm knocked over by what a great tool Seraf is for managing SideCar.  The UI is superb, the analysis tools are invaluable, and it's a huge time saver in terms of giving members the information they need quickly and easily. This is an enormous step forward.

Jeff Stoler, Managing Director of SideCar Angels | Massachusetts

Seraf provides an excellent platform for tracking private equity investments – and at a reasonable and affordable price.

Ralph Harding, Family Office | Maine

Seraf has been an absolute godsend for me. For years I felt overwhelmed by the organization required to stay on top of my angel portfolio, constantly digging around in separate files for accurate details related to my original and follow-on investments. With Seraf, all my investment data is in one place, available to me for easy analysis any time and any place. In addition, I have a great deal of peace of mind knowing that, if needed, my financial advisors, attorneys, and family can each have access.

Stuart Brown, Consumer Products Expert | Colorado

The Seraf platform has provided us with greater visibility into our portfolio – both in relation to dollars invested as well as the anticipated value of the portfolio and the companies within it. We have been able to leverage the platform to present quarterly updates on the performance of our portfolio which has provided enhanced value to our membership.

Jennifer Schwall, Executive Director of Cherrystone Angel Group | Rhode Island

As someone who has almost two dozen private investments I find Seraf to be an invaluable organizational tool.  I use it to reference terms of transactions, store and maintain documents, and update valuations.  It saves hours of organization, along with file cabinets of documents.  Also I invest on behalf of several family trust accounts which Seraf is able to keep separated and track individually.   It solves one of my biggest concerns with so many private investments which is how can someone access all my investments efficiently in case I am incapacitated.

Barry Coffman, Finance | Massachusetts

Seraf has allowed us to focus our Private Equity Angel Investments Portfolio into a real time P&L and Balance Sheet. This has helped my advisors and wife to better understand our investments and use them in parallel with our Public Markets Investment Portfolio to forecast income and standard of living.

Richard Gill, Life Sciences Expert | New Mexico

Having been an angel investor for almost 5 years, I have struggled keeping all the data current on my 14 investments: rounds, shares purchased and converted, new valuations, contact information, due dates, legal documents. Seraf is the answer to all of my problems. It is easy to use, robust and disciplined in its process. Seraf Advanced is a wonderful value and I highly recommend it to any serious angel investor. You can rest easy knowing that all your angel investment information is at one portal safely hosted in the cloud.

Richard Noyes, Engineering CFO | Maine

Having all my documents stored on Seraf helps me track the progress of my investments. I can find the information I need quickly instead of searching through stacks of paperwork. With Seraf I finally understand the value of my angel portfolio and can make better investing decisions.

Cathy Mannick, Emerging Markets Expert | Massachusetts

Seraf provides my investment company with reliable record retention, tax accounting data, company reports, portfolio industry weightings and helpful and timely service. With investments in both Boston and Pittsburgh, where my son is a partner and angel investor, we are both able to provide and gain access to important portfolio information in a timely matter. Having one location to hold all our portfolio information is a lifesaver. No wonder this helpful and innovative angel investing tool is called Seraf.

Robert Windsor, Banking | Massachusetts & Pennsylvania

I was glad to have invested the time to get up on Seraf with my ten or so angel investments.  The disruption of not having access to my PC files was eased by the fact that they were on Seraf!

Eileen Rudden, Ed Tech | Massachusetts

Having just finished all four books in a row I believe they are the most robust repository of angel wisdom........and yet also the easiest to digest.

John Huston, Chairman Emeritus

Seraf’s Compass is the most informative early stage investing newsletter that I’ve seen.

Mike Eckert, Chairman