We believe investors in early stage companies should have access to best practices and professional tools to support the entrepreneurial community worldwide and achieve superior outcomes.
Insights and education, combined with powerful portfolio management tools, allow investors to understand their investing better, learn faster and make necessary adjustments to select the highest quality opportunities and drive superior returns.
Seraf was founded in 2013 by Hambleton Lord and Christopher Mirabile, long-time angel investors and co-directors of Launchpad Venture Group. Early in their investing careers, they discovered that to achieve returns, they had to pay attention to the details: track company progress, analyze key performance metrics, and monitor upcoming events like warrant expirations and escrow payouts.
They also learned that diversification into a large number of companies is key to success. So as their portfolios grew, documents and investor reports started to pile up, and the problem snowballed with follow-ons, note conversions, and tax deadlines. After many years of tracking their portfolios with spreadsheets, they felt this pain acutely, and saw it happening to their peers as well. Having spent most of their careers in the software industry, they set out to build a powerful portfolio solution to address the challenges of managing and valuing early stage investments. They launched Seraf in the spring of 2014.
And because they were passionate about investing in startups and sharing their knowledge with others, later that year they introduced The Seraf Compass to provide education and insights on all aspected of early stage investing. The Compass is an award-winning collection of free tools, articles, eBooks, interviews and videos, organized into advanced courses & topics.
As the customer base grew, so did the demand for tools to manage the pre-investment process. Therefore, in 2022, Seraf launched a deal flow solution, providing a natural product extension to its renowned portfolio management platform and giving teams a way to efficiently usher deals from sourcing to exit, all in one place.
In 2023, the founders decided it was time to take a step back and entrust the future of Seraf to a new team which could inject fresh ideas and ensure a future of continued growth, expansion and innovation for its customers. After careful consideration, Seraf was sold to Harriet Ventures.
Today, thousands of VCs, funds, angel groups, family offices, accelerators and angel investors around the world use the platform, making it the leader in early stage portfolio management. Welcome to Seraf. We love it, our customers love it, and we hope you will too.